The Commercial Report serves as a tool to empower your bars, aiming to increase in-store sales performance.
The Commercial KPI Report is found in the menu on the POS.
The Commercial KPI Report consists of five KPI's:
The Commercial KPI Report is build upon hitting targets:
The Commercial KPI Report will be updated every second hour on the Point of Sale (POS) system, ensuring real-time access for all Juicers working in the bar.
At 9:00am, 11:00am, 1:00pm, 3:00pm, 5:00pm, 7:00pm, 9:00pm and 11:00pm. Time zone is Central European Time (UTC+1)
Turnover Target is based on SOM which gives a more unbiased turnover goal than index as it is not just based on last year's turnover. This leaves the team of each store in full control to reach their targets.
To reach the Turnover Target you have to perform in all KPI’s:
The Turnover Target is based on an evaluation of the last couple of month's turnover, and takes all obstacles, holidays, constructions and etc. into consideration.
*Delivery turnover is excluded from the Turnover Target
This is the fastest way to increase the average spend per customer.
The following points must be followed to increase the number of regular sized juices & shakes sold:
The Juice & Shake size is the amount of regular juices & shakes sold compared to small sizes. We aim to sell at least 85% of our Juices & Shakes in a regular size.
Avg. Ticket size is a result of the performance on the till station. If the team is capable of increasing the full spend of every order on the till, the turnover of the store will increase. The key is to understand how each single order will contribute to reaching the Turnover Target.
The following actions will help increase the Average Ticket Size:
Average Ticket Size is the average amount of all transactions.
The target for Avg. Ticket Size is based on last years Avg. Ticket Size + 5% + uplift from price increases.
Getting more users on the App is proven to increase guest loyalty. Users on the app visit our stores 2.5 times more frequently than our regular guests.
Helpful tools to onboard our guests to the Joe App:
App Conversions is the amount of card paying guests that are converted to using the Joe App.
The Target is always 5%
We want to create awareness of our new products on the menu and sell our campaign products as an addition to the guest's order.
To increase the campaign sales you can:
It is calculated from the income of Campaign Products vs. the Turnover. The target varies from market to market and is between 2-4%