At JOE & THE JUICE, our stores are segmented into three main categories, which are determined by the store location and the type of guests that visit regularly.
These are the Urban Shopping segment, the Central Business District, and the Affluent Residential segment.
Each of the three store types complements certain Juicer qualities and behaviors. The Urban Juicer is energetic and youthful, the Business Juicer is mature and efficient, the Residential Juicer is down to earth and caring.
Our store at Gammel Mønt in Copenhagen, Denmark.
Urban Shopping (UB)
These stores are located in city areas. Being an Urban Juicer or Manager, you enjoy the diverse and dynamic city-life where two days are seldom the same. Here, your energetic and youthful attitude can be felt from the street and you thrive in a busy atmosphere. You are naturally on the spot and your social energy lifts the guest’s mood no matter how long or short the visit is.
The guests that visit these stores are as diverse as the city; a dynamic mixture of life lovers, nutrition fanatics, coffee aficionados, and adventurers – just like we are. Tourists, families, teenagers, couples, and singles of all ages visit the store each day.
The Urban store is personal and youthful, and the music profile merges our diversity together with relatable styles from RnB, Hip hop, and Dance music. The interior includes lounge areas for a relaxing coffee date, comfortable arrangements for eating or working, as well as high seating for the shorter, dynamic visits. The design is modern and youthful like the atmosphere with pictures filled with big city dreams, life, and people.
– Urban Atmosphere: Diverse and Dynamic
– Juicer Attitude: Energetic and Youthful
– Design: Modern and Urban
Our store at Avenue of the Americas in New York, USA. Photo: DJ Aal
Central Business District (CBD)
Business Stores are designed to accommodate the modern businessman and woman. Here, professionals and hardworking people visit to ignite their energy and focus during a busy day.
Being a Business Juicer or Manager, you take pride in your own professionalism and maturity. You enjoy being part of a fast-paced environment, where efficiency is key. Your BTC motto is move-with-a-purpose and you easily handle both the explosive lunch rush and the steady afternoon coffee visits.
The Business design focuses on efficiency and minimalism regarding music and store-structure to match the working day in a professional environment. The music is chosen specifically to enhance focus and productivity. The seating arrangements are chosen specifically to suit comfortable work stations, and the high seating areas are ideal to complement the dynamic breaks where guests can wait for their order while reading the newspaper.
– Business Atmosphere: Professional and Efficient
– Juicer Attitude: Fast-paced and Mature
– Design: Minimalistic and Light
Our store at Strandvejen in Copenhagen, Denmark
Affluent Residential (AR)
These stores are located in high-end residential areas and designed to be a ‘second home’ where our guests feel naturally welcome. The store has a feeling of luxury and excellence that shows from both design and our Brand Behaviour. Here, time is quality and the atmosphere is relaxed and mature. Families, couples, friends, or singles all come here to slow down and spend their day in comfortable surroundings. The seating arrangements are focused on comfortable lounge areas and intimate corners where the guests can appreciate quality time in good company. Residential music is equally balanced to complement the homey atmosphere.
Being a Residential Juicer or Manager, you enjoy intimate visits and know-how to create a space of familiarity where everyone feels welcome and at home. The Residential team takes pride in always caring a little extra. On this team everyone prioritizes taking that extra step and always showing that extra interest – either by bringing the coffee to the table, fluffing the cushions, or anything else that will make the guests feel more welcome in your home.
– Residential Atmosphere: Relaxed and Homey
– Juicer Attitude: Down to earth and Familiar
– Design: Luxurious and Home-like