Our overall vision is to become the first truly global people-centric food and beverage brand by offering a healthy, convenient, and ambient experience when entering our universe. This means that the focus of what we do every day is centered around creating the best experiences for the people we interact with – both Juicers and guests. Below is an overview of our Company Strategy House:

‍

‍

Foundations of Our Vision

To achieve this vision, we constantly calibrate our focus to our stores, products, and, most importantly, our Juicers. We passionately embrace what we call "the four pillars" as the driving force behind our strategic vision, as detailed below:

Health

‍We prioritize the health and well-being of our juicers and guests by offering nutritious and delicious food and beverage options that are “better for you”, and strive to promote healthy lifestyle choices.

Experience

‍We strive to create an ambient experience for our guests when entering our universe by delivering great guest experiences through our unique ambience, interior design, music selection, and product ranges.

Convenience

‍We strive to be at the forefront of providing seamless and easy ordering and delivery options enabled by tech-based solutions, to ensure convenience in a fast fast-paced world.

Sustainability

We are committed to leaving the planet in a better state than we found it, thereby reducing our impact on the environment. This commitment is reflected in the majority of our products being made to order, which naturally limits any unnecessary waste.

Please see the Virtues section to get an understanding of each of them, respectively.