Values are guiding principles, showing us what's important, while virtues are good qualities or traits we embody through our actions. Values influence our beliefs, and virtues shape how we act based on those beliefs.
So, using virtues over values is focusing on being a good person rather than just believing in certain things. It's about living out positive qualities rather than just talking about them.
Company Virtues
Our four company virtues represent the behaviors and actions we strive to live by each day. They are carefully selected from our Manifest by our Juicers, ensuring they reflect all of us and stay true to our legacy.
The virtues provide clear guidelines on how we can all aspire to achieve our company vision and serve as a guide for our actions and behaviors.
Positive Attitude - choose your attitude
Our ability to see the coffee cup as half full - and not half empty
Inclusion - be inclusive
Our promise to invite anyone to be a part of our culture
Social Ties - be intentional
Our ability to create true connections across our stores and offices
Growth - be curious
Our ambition to provide personal and professional development
Virtue video
Below you will find a short presentation where our CEO, Thomas Nørøxe, explains how our strategy and virtues helps us in creating a people-centric company culture:
Thomas Nørøxe
Chief Executive Officer
#
10230
Jørn Vestergaard
Chief Financial Officer
#
21369
Robert Lynch
Chief Operational Officer
#
28636
Nicolai Klinkby
Chief Legal Officer
#
13560
Martha Iverster
Chief Marketing Officer
#
33706
Nicolai Schnack
Chief Technology Officer
#
787
Sebastian Vestergaard
Chief Growth Officer
#
279
Valdemar Halbye
Chief Strategy Officer
#
4284
Philip (Pippo) Finsteen
Chief Culture Officer
philip@joejuice.com
#
278
Katrine Husum
Chief People Officer
katrine.jensen@joejuice.com
#
39895
Frederik Rosenstand
People & Development Director
Rosenstand@joejuice.com
#
375
Agata Pedersen
People Experience Director
agata.pedersen@joejuice.com
#
38076
Nazli Onder
People Business Partner, Commercial
nazli.onder@joejuice.com
#
36247
Dan Folsted
People Business Partner, Group Operations
folsted@joejuice.com
#
3863
Tina Lukmann Andersen
Head of Talent Acquisition
TLA@joejuice.com
#
13561
Jan Lysen
Sr. Learning & Development Specialist
jan.lysen@joejuice.com
#
29939
Magnus Valentin
People Data & Analytics Lead
Magnus.Nielsen@joejuice.com
#
35978
Cassius Browning
Talent Acquisition Associate
cb@joejuice.com
#
9012
Julia Juma
Talent Acquisition Manager
julia.pedersen@joejuice.com
#
36121
Anne Louise Vogel
Senior People Experience Associate
vogel@joejuice.com
#
16264
Sofie Matilde Wenneke
Junior People Experience Associate
sofie.wenneke@joejuice.com
#
9941
Cilla Costa
People Experience Trainee
cilla.costa@joejuice.com
#
34100
Nikolaj Bryde
Talent Acquisition Student Assistant
nbn@joejuice.com
#
13296
Emma Frederikke Jørgensen
Senior People Experience Associate
emma.jorgensen@joejuice.com
#
40559
Søren Skaarup
VP Global Operations
Skaarup@joejuice.com
#
2025
Mathias Nielsen
Director Supply Chain
mn@joejuice.com
#
634
Pippi Brereton
Menu Innovation Director
Pippi.Brereton@joejuice.com
#
32641
Andreas Dipo- Zimmermann
Managing Director, Franchise
aragon@joejuice.com
#
448
Lauritz Bolton
Managing Director, Nordics
bolton@joejuice.com
#
1651
Jon James
Managing Director, UK
jon.james@joejuice.com
#
32623
Jorrie Bruffet
Managing Director, US
Jorrie.Bruffett@joejuice.com
#
32259
Chloe Summers
Senior Product Development Associate
Chloesummers@joejuice.com
#
19140
Kasper Borst
Managing Director MID-EU
Borst@joejuice.com
#
783
Christian Ravenberg
Head of Supply Chain
ravenberg@joejuice.com
#
512
Salme-Mai Lien Tran
Head of Customer Care
salme.tran@joejuice.com
#
30569
Alicia Skill
Sr. Product Development Manager
Alicia@joejuice.com
#
19139
Oskar Holvøe
Head of Training
oskarholvoe@joejuice.com
#
1202
Emil Balthzer
Head of Franchise
es@joejuice.com
#
831
Trond Fredskilde
Head of Ops. Engineering
trond.fredskilde@joejuice.com
#
31627
Ludwig Södergren
Head of Ops Analytics & Labour Management
Ludwig@joejuice.com
#
2803
Georgios Moyzakis
Sr. Training Specialist
sgm@joejuice.com
#
862
Mehdi Ismail
Franchise Supply Chain Manager
Mehdi@joejuice.com
#
3448
Zak Rebihi
Expansion Project Manager
rebihi@joejuice.com
#
2279
Christoffer Riis Didriksen
Senior Supply Chain Associate
christoffer@joejuice.com
#
4460
Stefan Greer
Operations Audit Manager
sg@joejuice.com
#
9879
Mads Hoffmann
Supply Chain Junior Associate
mh@joejuice.com
#
8391
Jais Christiansen
Creative Production Lead
jc@joejuice.com
#
11341
Oliver Jensen
Senior E-Learning & Training Associate
oj@joejuice.com
#
5219
Szymon Ślusarczyk
Senior Associate, Labour Management
szymon.slusarczyk@joejuice.com
#
25491
Mathilde Bak
Senior Product Manager
mathilde@joejuice.com
#
6784
Andreas Bretton-Meyer
Lead Customer Care Expert
Andreas.Meyer@joejuice.com
#
8416
Victoria May Davis
Lead Customer Care Expert
victoria@joejuice.com
#
14461
Jennifer Cox
Customer Care Expert
jennifer.cox@joejuice.com
#
30405
William Okkels
Customer Care Expert
William.Okkels@joejuice.com
#
29064
Syeda Shosrabdey
Customer Care Expert
Syeda.shosrabdey@joejuice.com
#
28092
Natalie Diebel
Senior Customer Care Expert
natalie.diebel@joejuice.com
#
22445
Felicia Stalhammar
Jr. Creative & Training Associate
Felicia@joejuice.com
#
10521
Oscar Storm
Junior Franchise Reporting Associate
storm@joejuice.com
#
11551
Emma Bang
Customer Care Expert
emma.bang@joejuice.com
#
13568
Anders Neuhaus
Supply Chain Manager
anders.neuhaus@joejuice.com
#
40270
Ulrike Klintworth
Sustainability Director
ulrike@joejuice.com
#
17979
Samantha Kingshott
Legal Director UK & Mid-EU
samantha@joejuice.com
#
13882
Selby Marshall
Head of Risk, Compliance & Safety
selby.marshall@joejuice.com
#
25501
Sophie Stender
Legal Manager, Nordics
Sophie.stender@joejuice.com
#
26426
Marcus Jordansen
Legal Manager, Franchise
marcus.jordansen@joejuice.com
#
32640
Søren Bech
Senior Legal Manager
Soren.Bech@joejuice.com
#
34903
Katarzyna Koziarz-Mangano
Enterprise Risk Manager
katarzyna.koziarz-mangano@joejuice.com
#
31279
Samantha Edge
Senior Compliance & Safety Manager, UK
samantha.edge@joejuice.com
#
33241
Briana Bakaric
Sr. Data Privacy & Compliance Associate
briana.bakaric@joejuice.com
#
32056
Isobel Thompson
Legal Manager UK
isobel.thompson@joejuice.com
#
15061
Frederikke Hessels
Legal Trainee
frederikke.hessels@joejuice.com
#
31492
Sille Lund Sørensen
Legal & Compliance Student Assistant
#
17804
Sae Pfeiffer
Legal Operations Lead & Corporate Secretary
sae.pfeiffer@joejuice.com
#
37107
Bjarne Timm
Sustainability Partner
bjarne.timm@joejuice.com
#
36543
Rasmus Andersen
VP Global Retail
rasmus@joejuice.com
#
285
Renaud Manceron
Director Store Design
renaud.manceron@joejuice.com
#
32359
Ulrik Olsen
Director Development & Construction
Ulrik.Olsen@joejuice.com
#
28521
Joakim Ossmark
Growth CAPEX & Transformation, Director
jo@joejuice.com
#
14082
Sam Moloney
Director Retail UK/ UK Real Estate
smo@joejuice.com
#
6706
Kasper Svingholm Poulsen
Director of Global Procurement & Equipment
kasper@joejuice.com
#
276
Magnus Trampe
Head of Growth Analytics
trampe@joejuice.com
#
35351
Frank Lindgren
Facility & Construction Director, Nordics
lindgren@joejuice.com
#
1608
Bobo Oines
Head of Franchise Growth
bobo@joejuice.com
#
3732
Michael Rask
Head of Nordics Real Estate
Michael.rask@joejuice.com
#
31962
Alexandre Rouyer
Real Estate & Construction Director
ar@joejuice.com
#
15430
Mark Smith
Head of US Real Estate
mark.smith@joejuice.com
#
26839
Christian Achenbach
Head of Development & Construction, US
christian.achenbach@joejuice.com
#
29531
Mark Krebs-Hille
Head of Global Facilities Management
mark.krebs-hille@joejuice.com
#
31628
Andreas Lähdet
Construction Project Manager, UK
lahdet@joejuice.com
#
2317
Nour Siddall
Franchise Store Designer
nour.siddall@joejuice.com
#
14800
Sergio Marques
Construction Project Manager, Mid-EU
sergio.marques@joejuice.com
#
31056
Marie Miller Kock
Store Designer
Marie.Kock@joejuice.com
#
9507
Theresa Munkholm
Store Designer
Theresa@joejuice.com
#
12063
Emil Møller
Sr. Facility Manager
emil@joejuice.com
#
629
Emma Delaby
Store Design Associate
emma.delaby@joejuice.com
#
10532
My Petersson Dahlbeck
Store Design Associate
my.dahlbeck@joejuice.com
#
40273
Henry Costa
Head of West Coast Real Estate
henry.costa@joejuice.com
#
29838
Benjamin Pankrath
Growth Analytics Associate
benjamin.pankrath@joejuice.com
#
38340
Kasper Garnell
VP of Brand & Communication
garnell@joejuice.com
#
420
Nikolas Valentine
Director of Strategic Marketing
nik.valentine@joejuice.com
#
31905
Kevin Tandrup
Director of Commercial & Partnerships
tandrup@joejuice.com
#
20137
Kasper Svingholm
UK Coffee Development Director
kasper@joejuice.com
#
276
Cecilie Fischer
CRM & Campaign Associate
cecilie@joejuice.com
#
11911
Sabine Fabrin
Marketing Project Manager
sabine.fabrin@joejuice.com
#
29486
Vladyslav Kozlovskyy
Growth Hacker
vladyslav.kozlovskyy@joejuice.com
#
33466
Josephine Schytte
CRM Associate
josephine.schytte@joejuice.com
#
19693
Iwona (Yvonne) Koleczek
Digital Marketing Director
yvonne.koleczek@gmail.com
#
37830
Cecile Vestergaard
Marketing Trainee
Cecilie.vestergaard@joejuice.com
#
36704
Frederik Laursen
frederik.e.laursen@gmail.com
#
36736
Maria Kleine
Project Coordinator
maria.kleine@joejuice.com
#
36293
Victor Zobbe
Senior CRM Associate
Victor.Zobbe@joejuice.com
#
37828
Dimitri Bonan
Performance Marketing Specialist
Dimitri.Bonan@joejuice.com
#
37829
Emilie Blaabjerg Petersen
Creative Senior Associate
emilie.blaabjerg@joejuice.com
#
37491
Ida Frankman
Marketing Campaign Associate
Ida.Frankman@joejuice.com
#
35479
Carmen Khodavirdian Petersen
Head of Marketing Operations
carmen.petersen@joejuice.com
#
38185
Mikkel Markvardsen
Director of Engineering
mikkel@joejuice.com
#
6679
Rodrigo Chaves
VP of Product Management
rodrigo.chaves@joejuice.com
#
39425
Antonio Cappiello
Director of IT Operations
antonio.cappiello@joejuice.com
#
34403
Shashank Chauhan
Head of Data Science
Shashank.Chauhan@joejuice.com
#
28972
Qutub Uddin Ahmed
Engineering Manager
qutub@joejuice.com
#
10346
Frederik Nellemose
Product Owner
nellemose@joejuice.com
#
1662
Mikkel Rydal
Sr. Data Engineer
mikkel.rydal@joejuice.com
#
30976
Alexander Ragone
Frontend Developer
alexander.ragone@joejuice.com
#
25751
Kirill Zhirnov
Sr. Backend Developer
Kirill.zhirnov@joejuice.com
#
31873
Andrei Vornicu
Support Specialist
andrei@joejuice.com
#
18733
Daniel Morales
Sr. App Developer
daniel.morales@joejuice.com
#
20022
Darshana Peiris
Sr. Backend Engineer
darshana.peiris@joejuice.com
#
26731
Gabriel Zehnder
IAM Engineer
gabriel.zehnder@joejuice.com
#
41293
Faton Haliti
Backend Developer
Faton.Haliti@joejuice.com
#
28028
Lukas Vanagas
Backend Engineer
lukas.vanagas@joejuice.com
#
29966
Yuthika Kankanam Sagarage
Sr. Backend Engineer
yuthika.sagarage@joejuice.com
#
22586
Oluf Kelkjær
Senior Data Engineer
Oluf.Kelkjaer@joejuice.com
#
37805
Nerijus Gudas
Lead Web Developer
gudas@joejuice.com
#
7573
Jimmi Pisalita
App Developer
mig.jimmi@gmail.com
#
34405
Leonid Biekhtier
Application Solution Architect
leonid.biekhtier@joejuice.com
#
24690
Annie Tsang
Systems Configuration Associate
annie.tsang@joejuice.com
#
36747
Shomail Bin Tahir
Frontend Developer
shomail.tahir@joejuice.com
#
31874
James Armstrong Offersen
IT Support Associate
ja@joejuice.com
#
10026
Mamun ur Rashid
IT Support Associate
mamun.rashid@joejuice.com
#
20294
Tamara Valicekova
System Configuration Associate
tamara.valicekova@joejuice.com
#
40227
Emil Elsborg
Master Data
ee@joejuice.com
#
4908
Anastasiia Pasynok
QA
anastasiia.pasynok@joejuice.com
#
30059
Morten De Fries Danielsen
Security Operations Specialist
morten.danielsen@joejuice.com
#
39421
Frederik Eising Gaarde
Master Data
gaarde@joejuice.com
#
10336
Alessia Annese
QA
alessiaannese@gmail.com
#
35508
Jacob Bahn Johannessen
IT Support Associate
jacob.bahn@joejuice.com
#
37494
Rune Chrøis
Head of Corporate Communication
rune.chroeis@joejuice.com
#
35671
Mikkel Lehn
Growth Analyst
Mikkel.Lehn@joejuice.com
#
28148
Jessica Hallursdóttir Joensen
Personal Assistant
Jessica.Joensen@joejuice.com
#
34101
Morten Qvist Wied
VP, Financial Planning & Business Analysis
morten.wied@joejuice.com
#
21368
Elinor Tornborg
VP External Reporting, Controlling & Tax
Elinor.tornborg@joejuice.com
#
37804
Michael Vorre
Director of Financial Shared Services
michael.vorre@joejuice.com
#
32262
Carl-Johan Helbo Andersen
VP Business Finance, Nordic
Carl.Andersen@joejuice.com
#
2417
Anton Søeberg
Head of Business Intelligence
Anton.soeberg@joejuice.com
#
29083
Nicolai Christian Vimtrup
Head of Group Financial Planning & Analysis
nicolai.vimtrup@joejuice.com
#
27961
Jeppe Bendixen
Finance Business Partner Director, Mid-EU
jeppe.bendixen@joejuice.com
#
31838
Morten Kaya-Kristensen
Sr. Business Intelligence Specialist
Morten.Kristensen@joejuice.com
#
29500
Rasmus Habel Svard
Sr. Commercial Analyst
Rasmus.svard@joejuice.com
#
31940
Richard Aquiler
Sr. Financial Compliance Manager
Richard@joejuice.com
#
19150
Cathrine Ring
Tax Specialist
Cathrine@joejuice.com
#
16756
Biba Do
Global T&E Manager
Biba.Do@joejuice.com
#
35324
Philip Qwist Adolphsen
CAPEX Specialist
Adolphsen@joejuice.com
#
2106
Marie-Louise Rahbek Sundgaard
Accounts Payable Manager
marie-louise.sundgaard@joejuice.com
#
24242
Lukas Iversen
Payroll Manager
LI@joejuice.com
#
4603
Khadijah Imami
Global Head of P2P
khadijah.imami@joejuice.com
#
35740
Alexander El-Nahhas
Project Accountant - OTC
alexander.el-nahhas1710@hotmail.com
#
5705
Ambreen Shakeel
External Reporting & Controls Specialist
Ambreen.Shakeel@joejuice.com
#
35499
Migle Guobiene
Sr. Payroll Specialist
migle.guobiene@joejuice.com
#
30075
Gareth Andrews
Regional Payroll Specialist UK
gareth.andrews@joejuice.com
#
20295
Victoria Maldari
Regional Payroll Specialist, US
victoria.maldari@joejuice.com
#
26451
Adelaide Blachman
Regional Payroll Associate, US
adelaide.blachman@joejuice.com
#
35727
Mikkel Birkelund Grønholt
FP&A Specialist
mbg@joejuice.com
#
3191
Andreas Yde Rothberg
Financial Controller, US
andreas.rothberg@joejuice.com
#
36517
Trine Mielow
Financial Controller
Trine.mielow@joejuice.com
#
36516
Jonas Østergaard
Sr. Accounts Payable Accountant
jonas.ostergaard@joejuice.com
#
22074
Aleksandra Rogoza
Project Accountant - OTC
aleksandra.rogoza@joejuice.com
#
41392
Kasper Kalmar Elkrog Svendsen
Project Accountant – OTC
Kasper.Svendsen@joejuice.com
#
41395
Rune Yde Nejsum
OTC Trainee
rune.nejsum@joejuice.com
#
33031
Noah Witt Jakobsen
Student Assistant Finance
noah.jakobsen@joejuice.com
#
18016
Carl Tellerup
Regional Finance Business Partner, Nordics
ctb@joejuice.com
#
7793
Victor Broge-Starck
Account Payable Student Assistant
Victor.Starck@joejuice.com
#
24677
Marco Olsen
Accounting Associate
Mro@joejuice.com
#
12875
Isabel Hallikainen
Account Payable Student Assistant
isabel.hallikainen@joejuice.com
#
20514
Noon Sirelkhatim
Accounts Payable Associate
noon.sirelkhatim@joejuice.com
#
41453
Liliana Toczik
Accounts Payable Associate
liliana.toczik@joejuice.com
#
41430
Cinthia Bobadilla
Accounts Payable Associate
cinthia.bobadilla@joejuice.com
#
40225
Amalie Williams
Payroll Trainee Nordics
amalie.williams@joejuice.com
#
9598
Gitte Münster
Head of Controlling
gitte.munster@joejuice.com
#
38194
Jacob Bruun-Hansen
Financial Controller
jacob.bruun-hansen@joejuice.com
#
38077
Edita Vitunskaite
Senior Payable Associate
Edita.Vitunskaite@joejuice.com
#
34925
Tanjila Akter Shipa
Senior Payable Associate
Tanjila.Shipa@joejuice.com
#
34926
Jonas Dahl
Head of Culture
dahl@joejuice.com
#
1201
Ibrahim Mansaray
JOE Gym Manager
ibrahim@joejuice.com
#
738
David Cataleya
Music Manager
David.cueto@joejuice.com
#
40229
Freja Steen
Academy Nutrition Associate
freja.steen@joejuice.com
#
10024
Selma Olid Bursoe
Joe House Manager
selma.bursoe@joejuice.com
#
40560
Morten Stolzenbach
Academy Associate
stolzenbach@joejuice.com
#
14351
Nikolai Olsen
Gym Receptionist
nikolaipt2001@gmail.com
#
20998
Mikkel Otto Rathsach
JOE Gym Manager
mikkel.rathsach@joejuice.com
#
39503
Bruce Crown
Employer Branding Specialist
Bruce.Crown@joejuice.com
#
37109
Mathilde Dornfeldt
Jr. Event & Culture Associate
mathilde.dornfeldt@joejuice.com
#
7567
Aman Takiar
JOE Gym Receptionist
aman.takiar@joejuice.com
#
21625
Darcio Tivane
Academy Specialist
darcio@joejuice.com
#
1393
Maja Sams Hannibal Rasmussen
Joe Gym Receptionist
maja.rasmussen@joejuice.com
#
12931
Nicoline Falkenstrøm
Joe Gym Receptionist
Nicoline.Falkenstrom@joejuice.com
#
6638
Smilla Bramm
Joe Gym Receptionist
#
14548
Juicer
Trainee
Juicer
Leader
Shift Manager
Bar Manager
Regional Manager
Area Manager
Specialist
Barista
Trainer
Guest Engager
If you are curious, you can read more about our Moneyball program and your opportunities HERE.
Course 1: Leadership in Practice
Course 2: Coaching and Conflict Management
Course 3: Organization and Work Psychology
Course 4: Strategic Leadership
Course 5: Manager's Business Understanding
Course 6: Final Exam
The Virtue Behaviour tool is a framework integrating our company's behavior standards, our leadership principles, and your individual contribution as a Juicer. It guides you on how to actively incorporate our virtues into your daily work, interactions with colleagues, and leadership roles. As a company we strive for living by the virtues, encouraging leaders within our company to live by it, as we want you to strive for living the virtues as a natural part of your continuous development as a Juicer.
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