Values are guiding principles, showing us what's important, while virtues are good qualities or traits we embody through our actions. Values influence our beliefs, and virtues shape how we act based on those beliefs.
So, using virtues over values is focusing on being a good person rather than just believing in certain things. It's about living out positive qualities rather than just talking about them.
Company Virtues
Our four company virtues represent the behaviors and actions we strive to live by each day. They are carefully selected from our Manifest by our Juicers, ensuring they reflect all of us and stay true to our legacy.
The virtues provide clear guidelines on how we can all aspire to achieve our company vision and serve as a guide for our actions and behaviors.
Positive Attitude - choose your attitude
Our ability to see the coffee cup as half full - and not half empty
Inclusion - be inclusive
Our promise to invite anyone to be a part of our culture
Social Ties - be intentional
Our ability to create true connections across our stores and offices
Growth - be curious
Our ambition to provide personal and professional development
Virtue video
Below you will find a short presentation where our CEO, Thomas Nørøxe, explains how our strategy and virtues helps us in creating a people-centric company culture:
Thomas Nørøxe
Chief Executive Officer (CEO)
Noroxe@joejuice.com
#
10230
Jørn Vestergaard
Chief Financial Officer (CFO)
joern@joejuice.com
#
21369
Nicolai Schnack
Chief Technology Officer (CTO)
ns@joejuice.com
#
787
Robert Lynch
Chief Operating Officer (COO)
Robert.Lynch@joejuice.com
#
28636
Nicolai Klinkby
Chief Legal Officer (CLO)
nk@joejuice.com
#
13560
Kristina Limbrecht
Chief People Officer (CPO)
kristina.limbrecht@joejuice.com
#
30623
Sebastian Vestergaard
Chief Growth Officer (CGO)
sebv@joejuice.com
#
279
Valdemar Halbye
Chief Strategy & IR Officer (CSO)
halbye@joejuice.com
#
4284
Søren Skaarup
Chief of Staff (CoS)
Skaarup@joejuice.com
#
2025
Frederik Rosenstand
People & Development Director
Rosenstand@joejuice.com
#
375
Sebastian Jeppesen
Head of Recruitment
sj@joejuice.com
#
663
Tina Lukmann
Head of Talent Acquisition
TLA@joejuice.com
#
13561
Oskar Gjødsbøl Holvøe
Head of e-Campus
oskarholvoe@joejuice.com
#
1202
Dan Foldsted
Head of Development
folsted@joejuice.com
#
3863
Ludwig Södergren
People Analytics
Ludwig@joejuice.com
#
2803
Jan Lysen
Senior Training & Specialist
jan@lysen.com
#
29939
Thorsten Iversen
Senior Compensation & Benefits Specialist
thorsten.iversen@joejuice.com
#
28519
Darcio Tivane Johnsen
Senior Development Associate
darcio@joejuice.com
#
1393
Georgios Moyzakis
Training Specialist
sgm@joejuice.com
#
862
Szymon Ślusarczyk
Data Analytics & Salary Controlling
szymon.slusarczyk@joejuice.com
#
25491
Jais Rosengaard Christiansen
Creative & e-Learning Associate
jc@joejuice.com
#
11341
Oliver Jensen
e-Learning Associate
oj@joejuice.com
#
5219
Nicolina Croce
People Analyst Associate
nicolina@joejuice.com
#
5904
Anne Louise Vogel
Junior Associate People & Development
vogel@joejuice.com
#
16264
Maria Elvira Wolff-Petersen
Junior Associate - Global HR
maria.wolff@joejuice.com
#
3583
William Lødrup
Junior People Development Associate
william@joejuice.com
#
8532
Ulrike Klintworth
Director of Sustainability
ulrike@joejuice.com
#
17979
Selby Marshall
Head of Compliance, Risk & Safety
selby.marshall@joejuice.com
#
25501
Samantha Kingshott
Senior Legal Manager
samantha@joejuice.com
#
13882
Katarzyna Koziarz-Mangano
Enterprise Risk Manager
katarzyna.koziarz-mangano@joejuice.com
#
31279
Sophie Stender
Legal Manager
sophie.stender@joejuice.com
#
26426
Migle Guobiene
Senior Payroll Accountant
migle.guobiene@joejuice.com
#
30075
Victoria Maldari
Payroll Specialist
victoria.maldari@joejuice.com
#
26451
Indre Olkstinaite
Payroll Specialist
indre.olkstinaite@joejuice.com
#
27529
Naila Kosar
Senior Group Compliance & Risk Associate
naila.kosar@joejuice.com
#
27669
Hristina Chobanova
Senior Compliance Associate
hc@joejuice.com
#
18173
John Kolesar
Senior Legal Associate
kolesar@joejuice.com
#
18725
Samuel Glenn
Retail Compliance Associate
samuel@joejuice.com
#
2117
Lukas Iversen
Payroll Associate
LI@joejuice.com
#
4603
Isobel Thompson
Junior Paralegal
isobel.thompson@joejuice.com
#
15061
Frederikke Hessel
Trainee
Frederikke.Hessels@joejuice.com
#
31492
Morten Qvist Wied
Vice President of Group Finance
morten.wied@joejuice.com
#
21368
Nicolai Vimtrup
Head of Group Financial Planning & Analysis
nicolai.vimtrup@joejuice.com
#
27961
Kevin Lang Hansen
Head of Group Financial Reporting & Controlling
kevin.hansen@joejuice.com
#
21366
Marie-Louise Rahbek Sundgaard
Teamlead Accounts Payable
marie-louise.sundgaard@joejuice.com
#
24242
Richard Aquiller
Senior Financial Compliance Specialist
Richard@joejuice.com
#
19150
Cathrine Ring
Group Tax Specialist
Cathrine@joejuice.com
#
16756
Philip Qwist Adolphsen
Senior Accounting Associate
Adolphsen@joejuice.com
#
2106
Carsten With Jones
Senior Accounting Associate
carsten.jones@joejuice.com
#
30516
Mikkel Høgsbjerg Bang
Senior Group Financial Controller
Mikkel.Bang@joejuice.com
#
27629
Eunike Mercedes Mortensen
Senior Group Financial Controller
eunike.mortensen@joejuice.com
#
27960
Emilie Wohlert Petersen
Senior Financial Controller Associate
emilie.petersen@joejuice.com
#
24672
Mikkel Birkelund Grønholt
Financial Controller
mbg@joejuice.com
#
3191
Jacob Michelsen
Financial Controller Associate
jacob.michelsen@joejuice.com
#
24671
Helene Thomsen
Financial Accounting Associate
helene.thomsen@joejuice.com
#
22075
Marco Rytter Olsen
Accounting Associate
Mro@joejuice.com
#
12875
Athithya Jeyachandran
Accounting Associate
Athithya.Jeyachandran@joejuice.com
#
31139
Jonas Østergaard
Financial Accounting Associate
jonas.ostergaard@joejuice.com
#
22074
Julia Søndergaard
Account Payable Associate
julia.sondergaard@joejuice.com
#
25165
Alexander Bouet
Accounting Associate
bouet@joejuice.com
#
2968
Egle Nausedaite
Accounting Associate
egle@joejuice.com
#
12304
Oliver Birkelund Grønholt
Accounting Trainee
obg@joejuice.com
#
4936
Mohannad Al-Nosairy
Accountant Trainee
Mohannad.Nosairy@joejuice.com
#
30977
Carl-Johan Helbo
VP of Business Finance & Data Analytics
Carl.Andersen@joejuice.com
#
2417
Anton Søeberg
Head of Business Intelligence
Anton.soeberg@joejuice.com
#
29083
Morten Kaya-Kristensen
Senior Business Intelligence-Specialist
morten.kristensen@joejuice.com
#
29500
Carl Tellerup
Business Partnering Associate, Nordics/SV/FI
ctb@joejuice.com
#
7793
Carl-August Kindem
Business Partnering Associate, US
Carl-August@joejuice.com
#
5645
Sakari Kingelin
Business Partnering Associate, UK
sakari@joejuice.com
#
1652
Rasmus Andersen
VP of Retail
rasmus@joejuice.com
#
285
Sam Moloney
Head of UK Retail
smo@joejuice.com
#
6706
Alexandre Rouyer
Head of Mid-EU Retail
ar@joejuice.com
#
15430
Henry Costa
Head of West Coast Real Estate
henry.costa@joejuice.com
#
29838
Mark Smith
Head of Retail US
mark.smith@joejuice.com
#
26839
Bobo Hannibal Higham
Retail Manager Nordics
bobo@joejuice.com
#
3732
Ania Tarek
Junior Retail Associate
ania@joejuice.com
#
12096
Ulrik Olsen
Director of Development & Construction
Ulrik.Olsen@joejuice.com
#
28521
Joakim Ossmark
Growth Transformation Director
jo@joejuice.com
#
14082
Lisbet Rosenstand
Contruction Project Manager
Lisbet.Rosenstand@joejuice.com
#
31283
Mikkel Lehn
Growth Analyst
Mikkel.Lehn@joejuice.com
#
28148
Theresa Munkholm
Store Design Associate
Theresa@joejuice.com
#
12063
Marie Miller Kock
Store Design Associate
Marie.Kock@joejuice.com
#
9507
Emil Balthzer Schmidt
Head of Franchise
es@joejuice.com
#
831
Mehdi Ismail
Franchise Supply Chain Manager
Mehdi@joejuice.com
#
3448
Mathilde Bak
Franchise Training Manager
mathilde@joejuice.com
#
6784
Oscar Storm
Franchise Reporting Trainee
storm@joejuice.com
#
11551
Mathias Nielsen
Director of Supply Chain
mn@joejuice.com
#
634
Christian Ravenberg
Head of Supply Chain
ravenberg@joejuice.com
#
512
Emil Møller
Senior Facility Manager
emil@joejuice.com
#
629
Kevin Josef Zagari
Supply Chain Associate
kevin.zagari@joejuice.com
#
2841
Christoffer Riis
Supply Chain Associate
christoffer@joejuice.com
#
4460
Mads Hoffmann
Supply Chain Trainee
mh@joejuice.com
#
8391
Mikkel Markvardsen
Director of Engineering
mikkel@joejuice.com
#
6679
Shashank Chauhan
Head of Data Science
Shashank.Chauhan@joejuice.com
#
28972
Thomas Bæk
Head of IT
thomas.baek@joejuice.com
#
26320
Qutub Uddin Ahmed
Team Lead
qutub@joejuice.com
#
10346
Yaryna Demianchuk
QA Lead
yaryna.demianchuk@joejuice.com
#
25919
Anastasiia Pasynok
QA Engineer
Anna.Havrylenko@joejuice.com
#
30059
Patrik Molnar
Lead Frontend Developer
patrik.molnar@joejuice.com
#
19455
Leonid Biekhtier
Lead Backend Developer
leonid.biekhtier@joejuice.com
#
24690
Andrei Vornicu
IT Support Specialist
andrei@joejuice.com
#
18733
Frederik Nellemose
Senior Product Owner
nellemose@joejuice.com
#
1662
Daniel Morales González
App Developer
daniel.morales@joejuice.com
#
20022
Yuthika Kankanam Sagarage
Senior Backend Developer
yuthika.sagarage@joejuice.com
#
22586
Nerjius Gudas
Senior Fronted Developer
gudas@joejuice.com
#
7573
Darshana Peiris
Senior Backend Engineer
darshana.peiris@joejuice.com
#
26731
Sofus Osmark
Senior Data Engineer
sofus.osmark@joejuice.com
#
20023
Faton Haliti
Senior Backend Engineer
Faton.Haliti@joejuice.com
#
28028
Mikkel Grønning Rydal
Senior Data Engineer
Mikkel.Rydal@joejuice.com
#
30976
Alexander Ragone
Senior Frontend Developer
alexander.ragone@joejuice.com
#
25751
Lukas Vanagas
Backend Engineer
lukas.vanagas@joejuice.com
#
29966
Delfina Millington
Product Owner
delfina.zielinska@joejuice.com
#
20024
Anna Havrylenko
Product Owner
anna.havrylenko@joejuice.com
#
30076
Mamun Ur Rashid
IT Support Associate
mamun.rashid@joejuice.com
#
20294
Tasnim Azhar Shumon
IT Support Associate
tasnim.shumon@joejuice.com
#
27303
Frederik Eising Gaarde
Junior Master Data Specialist
gaarde@joejuice.com
#
10336
Emil Elsborg
Junior Master Data Specialist
ee@joejuice.com
#
4908
Miguel Martin Videgain
Director of Digital Marketing
miguelmartin@joejuice.com
#
12342
Kevin Tandrup
Sales Director
tandrup@joejuice.com
#
20137
Bonnie Bond
Partnerships Associate
bonnie@joejuice.com
#
4903
Cecilie Fischer
CRM & Campaign Associate
cecilie@joejuice.com
#
11911
Josephine Schytte
Junior Marketing Associate
josephine.schytte@joejuice.com
#
19693
Kathrine Quintero
Junior Associate Catering
quintero@joejuice.com
#
9547
Kasper Garnell
VP of Brand & Communication
garnell@joejuice.com
#
420
Salme Tran
Head of Customer Support
salme.tran@joejuice.com
#
30569
Mafalda Bernardo
Head of Creative
mafalda@joejuice.com
#
8227
David Cardoso
Head of Creative Production
David@joejuice.com
#
8192
Sabine Josephine Fabrin
Marketing Project Manager
sabine.fabrin@joejuice.com
#
29486
Amy Moore
Graphic Designer
amy.moore@joejuice.com
#
27084
Evann Nyack
Creative Artworker
Evann.Nyack@joejuice.com
#
19415
Kristel Mairit Kruusmägi
Junior Brand Manager
kristel@joejuice.com
#
5889
Raania Myah Hammoudan
Senior Social Media Manager
kristel@joejuice.com
#
5889
Emilia Nielsen-Mazewski
Senior Customer Care Associate
emilia@joejuice.com
#
14098
Victor Duburcq
Customer Care Associate
duburcq@joejuice.com
#
6396
Victoria May Davis
Customer Care Associate
victoria@joejuice.com
#
14461
Natalie Diebel
Customer Care Trainee
natalie.diebel@joejuice.com
#
22445
William Singleton Okkels
Customer Care Trainee
William.Okkels@joejuice.com
#
29064
Andreas Brettom-Meyer
Custumer Care Trainee
Andreas.Meyer@joejuice.com
#
8416
Kasper Svingholm
Product Development Director
kasper@joejuice.com
#
276
Alicia Skill
Product Development Specialist
Alicia@joejuice.com
#
19139
Chloe Summers
Product Developer
Chloesummers@joejuice.com
#
19140
Freja Steen
Product Development Trainee
Freja.Steen@joejuice.com
#
10024
Philip "Pippo" Finsteen
Culture & Event Director
philip@joejuice.com
#
278
Jonas Dahl
Head of Culture
dahl@joejuice.com
#
1201
Elise Skoman
Event Coordinator
elise@joejuice.com
#
13504
Ibrahim Leitner Mansaray
Culture & Events Associate
ibrahim@joejuice.com
#
738
Mathilde Dornfeldt
Culture Trainee
mathilde.dornfeldt@joejuice.com
#
7567
Sille Bach Nielsen
JOE House Receptionist
Sille.Nielsen@joejuice.com
#
30322
Coming soon!
Juicer
Trainee
Juicer
Leader
Shift Manager
Bar Manager
Regional Manager
Area Manager
Specialist
Barista
Trainer
Guest Engager
If you are curious, you can read more about our Moneyball program and your opportunities HERE.
Course 1: Leadership in Practice
Course 2: Coaching and Conflict Management
Course 3: Organization and Work Psychology
Course 4: Strategic Leadership
Course 5: Manager's Business Understanding
Course 6: Final Exam
The Virtue Behaviour tool is a framework integrating our company's behavior standards, our leadership principles, and your individual contribution as a Juicer. It guides you on how to actively incorporate our virtues into your daily work, interactions with colleagues, and leadership roles. As a company we strive for living by the virtues, encouraging leaders within our company to live by it, as we want you to strive for living the virtues as a natural part of your continuous development as a Juicer.
