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Training

We always strive to offer everyone the possibility to grow – either vertically through the leadership path in our Moneyball or horizontally, specializing in a specific area of expertise.

We acknowledge that everyone is different and our training philosophy compliments various styles of learning, from theoretical knowledge, hands-on training in the store and and auditory feedback.

We are on a continuous quest to offer personal and professional development for all employees. Whether you have a passion for delivering great guest experiences, optimizing structures or delving into our amazing coffee universe. Whatever you choose, we will strive towards making it possible for you. We aim to help you succeed in every position you pursue by providing the necessary training and education.

We call it learn it - do it - own it.

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Coming soon!

Juicer

Leader

Specialist

If you are curious, you can read more about our Moneyball program and your opportunities HERE.

E-Campus serves as the encyclopedia of JOE, functioning as our internal and online educational platform where all JOE-related knowledge is consolidated. This includes our history, policies, guidelines, training materials, and much more. While most of our training is gamified through Attensi, e-Campus is always accessible for reviewing all training modules necessary to execute any procedure in the store.

C-Suite

Chief Executive Officer (CEO)
Thomas Nørøxe
Noroxe@joejuice.com
Noroxe@joejuice.com
#
10230
Chief Financial Officer (CFO)
Jørn Vestergaard
joern@joejuice.com
joern@joejuice.com
#
21369
Chief Technology Officer (CTO)
Nicolai Schnack
ns@joejuice.com
ns@joejuice.com
#
787
Chief Operating Officer (COO)
Robert Lynch
Robert.Lynch@joejuice.com
Robert.Lynch@joejuice.com
#
28636
Chief Commercial Officer (CCO)
Thomas Evald
evald@joejuice.com
evald@joejuice.com
#
431
Chief People Officer (CPO)
Kristina Limbrecht
kristina.limbrecht@joejuice.com
kristina.limbrecht@joejuice.com
#
30623
Chief Growth Officer (CGO)
Sebastian Vestergaard
sebv@joejuice.com
sebv@joejuice.com
#
279
Chief of Staff (CoS)
Søren Skaarup
Skaarup@joejuice.com
Skaarup@joejuice.com
#
2025

Most of our training is gamified through Attensi, providing an interactive, engaging, and fun environment with mini-games that impart essential knowledge and skills relevant to your work.

The training modules are designed based on the concept of 'active learning.' This means that you learn actively as you engage with the content. Passing a module on the first attempt is not expected. The purpose of this training approach is to encourage repeated attempts and learning from mistakes. So, don't worry if you don’t pass on your first attempt – it's intentional!

This is your guide to get on Attensi:

  • Download the Attensi app from the App Store or Google Play
  • Insert the Company Code: ”Joe”
  • Log in using your phone number

How to change modules

To access other modules, you need to switch product, please follow these steps below.


How to change language

To access other languages, please follow these steps below.

The Training Journey in Attensi