Ensure a nice-looking Counter Product Display
Showtime
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What is SHOWTIME?
Showtime is the 4-hour window every day — 11am - 3pm — where we run our bars at maximum pace, precision, and energy.
It’s when the store becomes a stage and every Juicer, every move, every sound makes a moment the guests can feel when they walk in to the store.
Everything before 11:00 AM is preparation.
Everything from 11:00 AM –3:00 PM is performance - SHOWTIME
Everything after is reset and growth.
The energy, the speed, the communication, the precision — that’s what creates ambience.
Showtime is built around three simple principles: Speak, Speed, and Support — the core behaviors that turn a busy shift into a performance.
“Ambience is what a Juicer or team of Juicers can create when they combine well and/or use their personalities to their strengths behind the bar which creates the ultimate guest and team experience that we are known for. Ambience is characterised by the atmosphere created inside the store, the energy and performance of the team on shift and the overall good vibes that our guests can feel which is what attracts them into the store.”
- e-Campus Dictionary
Speak
This is the communication that keeps the bar connected. It’s the sound of the team working together — calling, joking, reacting, keeping the vibe alive. When you speak clearly, everyone moves faster, and the guest becomes part of the energy.
Speed
Being fast is about flow. A fast bar is a prepared bar, where everyone knows what comes next. We move with tempo and find solutions on the go to Beat The Machines.
Support
It’s helping before being asked, reading the room, covering a gap, passing a cup — doing what needs to be done so no one stands alone.
When Speak, Speed and Support work together, ambience happens naturally.
SHOWTIME in action
Before 11:00am - Team Positioning
- Team members of the day are assigned a station during peak hours of operation by writing it on the Team Positioning Whiteboard
- Each person is onboarded with station expectations, including expectations for Speak, Speed and Support.
11:00am - PUSH THE BUTTON
- At exactly 11:00am, the volume is turned up, the Showtime-playlist is on and the team is ready to deliver an ambient experience
11:00am - 3:00pm - SHOWTIME
Team in position executing the three S’s
- Speak: Call products and movements loud and clear
- Speed: Keep tools moving, work clean and precise, beat the machines and think one step ahead
- Support: Help before you’re asked. Cover, refill and assist so no one is left behind
Setting the team positioning for Showtime
The first thing we should do is set the team.
Showtime is a performance, and every great performance starts with the right cast.
Place your Juicers on the station where they best perform.
Not just who’s fast, but who keeps rhythm, energy, and focus under pressure.
The goal is flow — every person should know their role, their movement, and who they support.
Manager checklist:
✅ Identify your strongest operator for all stations. Advanced Team Positioning should play the biggest part of this process.
✅ Pair less experienced Juicers next to strong communicators.
✅ Onboard each team member to the expectations for Showtime
Team positioning should be done before 10:30am the latest.
Preparing for Showtime
Showtime can only succeed if the operational requirements for DCWF are well and timely executed. By 11:00 AM, every station should be ready to perform. That means fully prepped and refilled canteens on all stations, clean tools and zero reason to leave the bar.
Everything you might need — from spinach to napkins — must already be within reach.
A well-set bar creates confidence. When ingredients, tools and flow are planned ahead, the team can move fast without thinking. Showtime is highly depends on that readiness. Think of it this way: We prep for performance.
The dotted box above shows when showtime should exist. Lets break down the steps of how to make sure that your bar and team is ready to perform at a showtime shift:
1 hour before Showtime
Juice Station
✅All canteens (ice, strawberries, ginger, banana, all powders, apples etc) are overstocked and filled up to the very top.
✅ Juice drawers/fridges are filled with prep for the day. You lose if you have to leave your station to re-stock.
✅ Dry-stock (hand towels, cups, lids, straws, stickers etc.) are restocked and refilled.
✅ All machinery and surfaces are wiped down and cleaned.
✅ Pulp bucket and all trash cans are emptied. It does not matter if they are not full.
Food Station
✅ All canteens (bread, dressings, meats, toppings etc) are filled up to the top. This includes if you have a drawer with meats/toppings as well.
✅ Food drawers/fridges are filled with prep for the day. You lose if you have to leave your station to re-stock.
✅Dry-stock (hand towels, napkins, wrapping paper, gluten-free bags, to-go material, etc.) are restocked and refilled.
✅ Check and refill cabinets with dry stock for the day.
✅ All cutting boards, knives, machinery and surfaces are wiped down and cleaned.
✅ All trash cans are emptied. It does not matter if they are not full.
Coffee Station
✅ Espresso machine and grinder are dialled in to give between 25-30 second yield.
✅ Grinder is filled with coffee beans to the top. Extra coffee bags are ready for refilling during the day.
✅ All liquids and syrups (matcha, vanilla, caramel etc.) are filled and/or have replacements nearby.
✅ Milk fridge is stocked with all types of milks/drinks
✅ Ice canteen (if applicable) is filled
✅ Dry-stock (hand towels, clear cups, coloured cups, lids, to-go material, etc.) are restocked and refilled.
✅ All pitchers for all sizes are disinfected and placed correctly
✅ All trash cans are emptied. It does not matter if they are not full.
Till Station
✅ Both POS systems are running and ready to take orders
✅ Refill all cake displays, under- and over counter fridges and grab-and-go products (chips, protein bars etc.)
✅ Refill printers with paper
✅ Check cash register for change (if applicable)
Send Out Station
✅ Ensure that The List is running efficiently
✅ Fill up all 2-go material (bags, cup holders, pens, stickers, staplers etc.)
✅ Wipe down The List iPad and station around Send Out area
By checking off each of these steps before Showtime starts, you are now completely ready to perform on each station
Station set-up examples
IMS Sheets
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Validation Checklist
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Entering Showtime - "The Switch"
Showtime starts at 11:00 AM. By then, the team is set, prep is done, canteens are filled. From this moment on, every guest should feel the energy and presence of a team that’s ready to perform. We’re no longer cleaning, prepping, or receiving deliveries.
We’re on stage and the show begins.
This is not the moment to hold back or fade into the background.
Our guests are here for the experience, and we’re here to deliver it
- From this moment until 15:00, everything is about Speak, Speed, and Support.
TURN UP THE MUSIC!
Choose a SHOWTIME playlist and set the vibe. THE SHOW HAS STARTED
IMS Sheets
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Validation Checklist
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How to Speak - Speed - Support
“Call It Out, Keep It Loud”
Speak is the communication system that keeps the bar connected during Showtime.
It means all Juicers actively use short, clear, and consistent verbal calls to coordinate product flow, maintain tempo, and ensure no task or order is missed.
Speaking is not optional during Showtime — it’s the backbone of how we stay in sync.
Purpose:
- Keeps the bar synchronized when multiple Juicers share tasks or stations.
- Minimizes mistakes by ensuring everyone knows what’s being made and where it’s going.
- Projects confidence and energy to the guest — what they hear becomes part of the ambience.
How to apply
Call products and movements, and acknowledge when the information is heard. Will result in clear confident calls head across the bar
“My Next Product Is My Fastest”
Speed is the ability to maintain a fast, consistent product flow without compromising product quality or store standards.
It is about working with structure, precision, and anticipation so that every second counts.
True speed happens when every Juicer understands their movements, prepares their tools, and eliminates downtime between actions.
Speed can be classified as:
Execution speed – how fast you can move between tasks while maintaining quality. (From one juice to the next, grill usage, saving seconds on the espresso machine, killing the queue)
Beat The Machines - minimizing waiting time by using equipment cycles efficiently. Every second a machine is running should be used to complete the next step in production.
The goal is to keep a continuous flow at the station:
- When the blender runs, prepare the next juice and finish it before the first juice is done blending.
- When the espresso brews, steam milk or set up the next cup and try to finish before the 25-30 seconds has passed
- When the grill is heating, prepare boxes or toppings and/or help make the sandwiches
This principle reduces downtime and ensures every station operates at full capacity. It’s not just about working faster—it’s about working with structure, timing, and precision so that no equipment stands idle.
Keep tools moving, work clean and precise, beat the machines and think one step ahead. The goal is to serve our guests faster than CWT and that the queue is being executed fast (KTQ)
“I Got You, You Got Me”
Support is the operational awareness that keeps the bar running efficiently as one system. It’s the balance between maintaining your own station performance and anticipating what the team needs next.
Each Juicer stays alert, ready to refill, reset, or assist where it creates the most impact. When Support is active, workflow stays uninterrupted, energy remains high, and guests experience the bar as one seamless performance.
We praise support to:
- Prevent delays, mistakes, or product build-up at any station.
- Maintain a consistent flow by Balancing Out The List
- Reduce waiting time by making sure everyone can support each other
- Strengthen teamwork and culture — everyone contributes towards the same goal.
Below are some examples of how effective Support looks in practice.
Help before being asked. There are many ways to support your team members. Refill, cover a sub position or clean on the go so no one is falling behind
Checklist
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IMS Sheets
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Validation Checklist
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Tools
The Showtime Tools are elements that help bring energy, structure, and recognition to every shift. Each one serves a specific purpose — to set the rhythm, signal readiness, or celebrate great performance.
They are simple by design but powerful in impact when used correctly. Together, they help make Showtime visible and tangible — for both the team and the guests.
The Guest Bell
The Guest Bell is placed at the Send-Out station and is only to be used by guests. It is rung when a guest has experienced something truly extraordinary — an interaction, energy, or level of service that goes beyond expectation.
The purpose of the bell is to create visible and audible recognition of excellence. Each ring represents a moment where the team delivered an experience that stood out.
Juicers should never ask guests to ring the bell, but instead focus on creating moments that naturally inspire them to do so. It may happen ten times in a day or twice in a week — what matters is that every ring is earned.
When the bell rings, the team pauses briefly to acknowledge it. It’s a reminder that great energy and teamwork are noticed — and felt — by our guests.
Showtime Playlists
Showtime Playlists set the rhythm for the bar during the peak hours. From 11:00–15:00, every store should play high-energy tracks around 125 BPM, creating a consistent pace that matches the movement behind the bar.
The goal of the playlists volume and tempo that supports concentration, coordination, and flow. The right soundtrack helps Juicers keep energy high, synchronize movements, and make the store feel alive for both guests and team.
All playlists are curated to maintain the same JOE experience across markets. Updates and new submissions are shared through the Juicer App, where teams can also submit their own tracks for future rotations.
War Paint
War Paint is a visual signal that the team is ready for Showtime. It can be a stripe, a line, or another simple mark on the cheek — always clean, minimal, and aligned with JOE’s visual standards.
The purpose is to build unity, focus, and anticipation before peak hours begin. It’s not mandatory but encouraged as part of the team ritual — a small gesture that says: we’re switched on, we’re ready, and we’re in this together.
Used correctly, War Paint contributes to the team mindset that defines Showtime: preparation, precision, and pride in performance.
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IMS Sheets
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Validation Checklist
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Measuring Showtime - How you know it works
When Showtime runs right, you don’t need to say it — you can see and feel it.
Still, these are your tangible checks:
The aim is to create visible energy which makes the guest smile and stay for longer in the store. When performed really well, the guests will start ringing the bell.
This is ambiance!
How to videos
IMS Sheets
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Validation Checklist
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Closing Tasks
Deep Clean Centrifuge
Closing Tasks
Disinfect Pesto Bottle + Blender Can
Closing Tasks
Espresso Machine Cleaning
IMS Sheets
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Validation Checklist
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Cleaning Tasks
Clean Bar Bins
Clean Bar Lamps + Speakers
Clean Bar Filters
Clean Seating and Tables
Clean Trash Bins in Customer Area
Clean Cleaning Tools
Clean Drains
Clean Floor Panels
Clean Menu
Clean Toilets
Clean Walls and Pictures
Clean Fridges
Clean Dishwasher
Clean Sinks
Deep Clean Stockroom + Fridges
Deep Clean Mythos
Deep Clean GB5
How to handle Cleaning Detergents
Dishwasher Detergent
Cafiza
Multipurpose
IMS Sheets
Find your markets IMS Sheets here
Validation Checklist
Find your markets Validation Checklist here
Clean Bar Bins
Clean Bar Lamps + Speakers
Clean Bar Filters
Clean Seating and Tables
Clean Trash Bins in Customer Area
Clean Cleaning Tools
Clean Drains
Clean Floor Panels
Clean Menu
Clean Toilets
Clean Walls and Pictures
Clean Fridges
Clean Dishwasher
Clean Sinks
Deep Clean Stockroom + Fridges
Deep Clean Mythos
Deep Clean GB5
IMS Sheets
Find your markets IMS Sheets here
Validation Checklist
Find your markets Validation Checklist here
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