Introduction to Counter Culture

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Core Values

Quality: Counter Culture seeks to achieve a consistent standard across all aspects of our business, from products to services. Our employees embrace continuous improvement.
Sustainability: Counter Culture champions fiscal, environmental, and social sustainability, integrating these principles wherever possible throughout our operations. Our team values progress over perfection and strives to balance present needs with the well-being of future generations.
Education: Counter Culture fosters continuous improvement through knowledge and skill development. A Counter Culture employee is curious to understand. They analyze issues thoroughly, share knowledge & resources, and recognize the vital role education plays in creating extraordinary coffee experiences.

Differentiators

Commitment to Transparency: Transparency fosters trust, enables informed decision making, and promotes accountability. Our commitment to transparency includes sharing the prices we pay for green coffee and adhering to an open book management system. Transparency helps us improve our business practices by sharing and listening to all voices within our supply chain.
Long Term Partnerships: Our partners are vital in unlocking our potential. We prioritize lasting relationships with values-aligned suppliers and customers, seeing them as essential to coffee quality.
Thought Leadership: Our people embody our company's core values through a commitment to learning, thoughtful questioning, and meaningful knowledge sharing. They drive innovation, promote positive change and growth, and openly acknowledge our successes and failures, all aimed at advancing the coffee industry for the better.

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Counter Culture