Our History

So much has happened through the years in Joe & the Juice. To think that our now global company with stores in 15+ countries started in a furniture store in downtown Copenhagen about 20 years ago is truly mind-blowing!

Two guys with the last name "Basse" who could have never known that their idea and sketch of a juice bar in 2001 would be the foundation for 300+ stores and 2000+ employees worldwide in 2021. It is rare for a company to have this sort of growth in such a short amount of time.

We succeed because we strive to do things differently and not be just another juice bar or coffee shop!

We have collected all of the best events, ideas, implementations, and memories here for you to read with some iconic pictures attached.

Enjoy!