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Virtue Based Leadership
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What does it mean?
Virtue-Based Leadership is a leadership style and mindset focused on balancing ethical principles, company and personal leadership virtues while leading in a people-centered organization. It guides leaders in making decisions and acting in ways that inspire others to adopt the same mindset.
By following this approach, leaders can create a strong connection between their own individual virtues and the overall virtues of the company.
DEFINITION OF A VIRTUE
Virtues are positive traits or qualities that guide how we act and make decisions. Unlike values, which are more static beliefs about what’s important, virtues focus on turning those beliefs into action, consistently striving to do good and create a positive impact.
So, using virtues over values is focusing on being a good person rather than just believing in certain things. It's about living out positive qualities rather than just talking about them. By shaping our daily behavior, virtues help us achieve better results and reflect the kind of person we aim to be.
Main Theory
Purpose
The purpose of this module is for the Regional Manager to act with awareness and consciousness while having a high level of autonomy and integrity when leading people.
By constantly reflecting about the company virtues and how they are positively combined with personal beliefs, the RM will master the skill of leading with integrity and self respect when making decisions.
Why Lead Based on Virtues?
Virtue-Based Leadership will help a RM create a strong culture, fostering collaboration and teamwork in all stores. All Juicers will be inspired to go above and beyond to meet the organization’s goals. When implementing a common set of virtues for all employees to understand and follow, it improves the engagement, productivity and the willingness to work together in alignment.
Benefits of a Virtue-Based Team
- Provides a clear guide for behavior and attitude for all employees and managers, regardless of their role or Moneyball level.
- Encourages everyone to consider company virtues when making decisions.
With a shared focus on virtues, the team aligns around a common goal, increasing collaboration and the chances of succeeding together.
The Virtue Decision Funnel
To lead according to Company Virtue, a leader must consider different angles. This ensures that every decision they make matches the important aspects of the company's virtues.
Initially, the leader must ensure that their actions are lawful. Then, they should reflect on the company's overall manifest and virtues, while making sure their decisions align with company strategy and mission. It's crucial for the leader to remember their own virtues and stay authentic. Finally, they must use their competences appropriately to complete the task at hand.
To lead with a virtue-based mindset, a leader must balance legal requirements, align with the company’s strategy, vision, and mission, and stay true to their own leadership virtues. By doing so, they can use their skills effectively to inspire and guide others.
Make Virtues Meaningful
Align Decisions with Virtues
An employee will not believe in a set of virtues until they have been exposed to them repeatedly. In order for them to stick, the virtues should be reinforced at every chance given by the Leader. Making a link between virtues and practical scenarios will convince the Employees that the virtues mean more than “just” words.
The Company Virtues must be integrated into every employee-related decision such as: Recruitment, on-boarding, performance management, rewards, promotions and even disciplinary procedures.
The Momentum Chain of Virtue-Based Behaviour
When Employees live up to the desired behaviour, a Leader must continuously demonstrate Virtue Based Leadership towards the Employees for them to keep momentum. This will motivate the Employee to continue living by Company Virtues.
It is essential for the Manager to uphold a high standard of Virtue-Based Leadership to stay on the healthy chain of virtue-based leadership behaviour and hereby keep momentum. If the Manager fails to demonstrate and embody this leadership style, the momentum will weaken over time, leading to misaligned and undesired behaviors within the team.
Secondary Theory
Leadership & Management
In order for the RM to succeed in the role it’s important to differ between leadership and management. Both aspects of Leadership & Management are important in order, for all employees, to perform every day.
Management mindset has focus on the work tasks with a get things done attitude. Focus on structures, materialistic things and appealing to the logic and the brain.
Leadership mindset has focus on the people and their feelings. Encourages and supports people towards a directions whilst appealing to the emotions and the heart.
It is called ‘Paradox Leadership’ as the RM needs to master both aspects to have real influence. This means that the RM should be neither a leader or a manager, but should be both in order to reach a commercial mindset.
Commercial Mindset
Commercial mindset is the ability to create operational excellence by leading and developing people in alignment with our company virtues.
What does the Leader say?
The RM should understand how each way of leading will lead to different decisions.
Example of two personal leadership virtues to show authentic leadership
Authentic leadership through behavioural skills:
When leading people in alignment with company virtues, it’s important to master two key personal leadership traits: empathy and humbleness. These are just two examples of virtues that help the Manager demonstrate authentic leadership.
Empathy:
Means the Manager is able to understand and connect with the feelings of others. Great leaders recognize the importance of showing compassion and a willingness to support their team.
Humbleness:
Means the Manager sees themselves as no different from the people they lead. Great leaders understand that every employee holds equal value to the company.
Employees will respect and follow their Manager if the balance between leadership and management is mastered. When the Manager also embodies empathy and humbleness, they will gain deeper respect and trust from their team.
SUM UP
Decision Making:
- The RM will lead through virtues
- Ensure all decisions passed through the Virtue Funnel
Making Virtue Mean Something:
- Ensure to repeatedly align decisions with Company Virtues
- Recognise and praise Employees living by Company Virtues
Leadership vs. Management
- Definitions of Leadership vs. Management- Paradox Leadership
Commercial Mindset
- Balance between being a leader and a manager
- Leading people on equally operational and people skills
Authentic Leadership
- Leadership & Management + Humbleness and Empathy + Own personality = Authentic Leadership
Introduction
In this exercise, the RM will reflect upon personal virtues and how they are being perceived by others in their Region. Furthermore, the RM will gain understanding of the Company Virtues and see synergies between all aspects.
Objective
The objective is that the RM becomes aware of own beliefs and how they align with Company Virtues. The RM should constantly remember both to ensure that they complement each other when leading people.
In order for the RM to lead with self-awareness, it’s important to reflect and understand the meaning of both personal and company virtues.
Exercise 1: Personal Leadership Virtues
Step 1 - Reflect upon and select own Leadership Virtues - 15 minutes
This exercise will help the RM become more aware of personal beliefs they might not be aware of daily.
- With inspiration from the Leadership Virtue Word Bank, the RM will now select and write down 4 words that they believe describes them as a Leader.
- The RM shall prepare a practical example to argue for their choice of virtue
Example:
Virtue = Flexible
Scenario = "Last week, A juicer called in sick whilst I was located in a different store. I managed to prioritise my time and solve the challenge with great urgency and flexibility."
Find inspiration in the Leadership Virtue Word Bank below with words and virtues divided into the two categories: People Focused and Task Focused.
Have in mind, that some virtues could fit in both categories, as they can have elements of both people-focused and task-focused qualities. Effective leadership often requires a balance between these two categories of virtues.
Step 2 - The Balance - 15 minutes
This exercise will help the RM to identify virtues in accordance with the ambition of having a commercial mindset
- The RM and Trainer will now have an open dialogue about the selected virtues. A good idea could be having two people focused and two task focused virtues.
Step 3 - The Final Four - 5 minutes
This exercise will help the RM to identify and become aware of their own personal beliefs based on their own and the Trainers reflection.
- The RM and the Trainer will agree on 4 Leadership Virtues that defines the RM the most
- These Leadership Virtues will be written down and used for exercise 4
Step 4 - Rank your Virtues - 5 minutes
This exercise will help the RM to identify their own most important leadership virtue.
- The RM will now list up their 4 chosen virtues based on importance.
- These leadership virtues will be written down and used for upcoming exercises and modules.
Exercise 2: Company Virtues
Step 1 - Understand the Company Virtues - 10 minutes
In order for the RM’s own virtues to work in alignment with company virtues, it’s important to be aware and recognise the overall beliefs of Joe & The Juice.
This exercise and discussion will help the RM understand the meaning behind each of the identified words from the Manifest.
- The Trainer will go through the definition of each Virtue and have an open discussion about what each virtue means for the RM
Positive Attitude
Our ability to see the coffee cup as half full - and not half empty - choose your attitude
Inclusion
Our promise to invite anyone to be a part of our culture - be inclusive
Social Ties
Our ability to create true connections across our stores and offices - be intentional
Growth
Our ambition to provide personal and professional development - be curious
Step 2 - Implementing Company Virtues - 30 minutes
The RM now understands the Company Virtus and will in this exercise learn to better understand how the Company Virtues can be used, referred to and be implemented in practice.
- The Trainer will present the scenario for the RM before starting the exercise
- The RM will now brainstorm and present suggestions on how each company virtue can be implemented in their work to ensure virtue-based leadership
- The Trainer will evaluate and discuss the RM's initiatives to ensure the RM understands how the Company Virtues can be used on a daily basis
How to videos
Exercise 3: Virtue Based Decision Making
Step 1 - The Two-Step Approach - 10 minutes
This exercise will broaden the RM’s optics and vision on how their personal beliefs and opinions can interact and synergise with Company Virtues.
The Trainer will explain the RM how the Two-Step approach works and can be used in any situation regardless of the severity.
This mindset can be used in any situation going forward to ensure Virtue Based Decisions with high integrity.
Step 2 - The fictive scenarios - 5 minutes
The Trainer will now go through the four different fictive cases for the RM to understand.
Step 3 - The choice of Virtues - 5 minute
The RM will now select 1 x Personal Leadership Virtue and 1 x Company virtue to use when solving each case.
Step 4 - The Virtue-Based Solution - 30 minute
This will equip the RM to make quick, convenient and great decisions in any situation.
- The Trainer will go through the example in below and explain how the Two-Step approach ensures a Virtue Based Decision
- The RM will identify a situation and come up with a solution following the Two-Step approach.
Based on 1 x Leadership Virtue and 1 x chosen Company Virtue, the RM will now reflect and present a plan of solution to solve each of the four cases by referring back to the virtues when taking action.
The RM now understands how their personal leadership virtues and company virtues can be used together through a two-step approach.
Introduction
After the reflective exercises has been completed and the Regional Manager now understands what the skill means.
The RM will now gather and repeat the key findings from theory and exercises.
These findings will be written down and saved for them to present in the final exam in front of Trainer and Market Management by the end of the program.
As a part of the sum up and final exam preparation, the RM will explain the three layers of the circle to the trainer.
0.1: SUMMARY OF EXERCISES:
- The Trainer will repeat the headline of each exercise whereafter the RM will repeat the key findings from each step in the exercises. The RM can use their notes from the worksheets to recap what they’ve been through.
The RM will now explain the why, how and what.
1: THE WHY:
- Explain why Virtue Based Leadership is an important mindset to have when leading and developing people as a Regional Manager in Joe & The Juice. Touch upon the consequences if not leading based on company virtues.
2: THE HOW:
- Explain how to use Virtue Based Leadership in decision making and how to apply this mindset in combination with own integrity in the daily work.
3: THE WHAT:
- Explain what the skill means with own words and include key learnings from the main and secondary theory incl. illustrations.
Clean Seating and Tables
Clean Trash Bins in Customer Area
Deep Clean Centrifuge
Clean Bar Bins
Clean Bar Lamps + Speakers
Clean Cleaning Tools
Clean Drains
Clean Floor Panels
Clean Ice Machine
Clean Menu
Clean Sandwich Grills
Clean Toilets
Clean Walls and Pictures
Clean Fridges
Deep Clean Stockroom + Fridges
Clean Bar Front
Clean Bar Filters
Clean Fruit Baskets
Clean Dishwasher
Clean Sinks
Clean Centrifuge Cave
Deep Clean Mazzer
Deep Clean Mythos
Deep Clean GB5
Clean Blender
Clean Centrifuge
Clean Seating and Tables
Clean Trash Bins in Customer Area
Deep Clean Centrifuge
Clean Bar Bins
Clean Bar Lamps + Speakers
Clean Cleaning Tools
Clean Drains
Clean Floor Panels
Clean Ice Machine
Clean Menu
Clean Sandwich Grills
Clean Toilets
Clean Walls and Pictures
Clean Fridges
Deep Clean Stockroom + Fridges
Clean Bar Front
Clean Bar Filters
Clean Fruit Baskets
Clean Dishwasher
Clean Sinks
Clean Centrifuge Cave
Deep Clean Mazzer
Deep Clean Mythos
Deep Clean GB5
Clean Blender
Clean Centrifuge
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