We’re beyond excited to roll out two powerhouse additions to the JOE & THE JUICE menu—built to fuel your gut and your gains.
To make space for innovation, we’re saying goodbye to:
The Protein Shake: 🦄 Unicorn Tears
Our Summer Drink Range:
☕ Iced Lavender Latte
🍵 Iced Lavender Matcha Latte
🫐 Iced Blueberry Matcha Latte
🫐 Iced Blueberry Latte
Which means we are delisting the following ingredients:
🌈 Blue Spirulina
🍂 Cinnamon
🌺 Pitaya Powder
🌸 Lavender Concentrate
🫐 Blueberry Concentrate
Both products are Limited Time Offers, so don’t wait—get in while they’re hot!
Perfect for the protein lover or anyone craving a more filling sandwich.
What’s Inside?
🍗 Chicken
🦃 Turkey
🧀 Grana Padano / Parmesan (varies by market)
🥑 Avocado
🍅 Tomato
🥬 Arugula
🍯 Honey Mustard Dressing
✅ No new ingredients
⚠️ Note: The Phat Joe will not be available in Mid EU markets and Norway.
Our first-ever gut-first shake is here! This product is packed with functional ingredients like fibre powder for digestive support and kefir for natural probiotics, designed to keep you feeling good all day long.
What’s Inside?
🥛 Kefir
🍓 Strawberries
🍌 Banana
🧃 Date Purée
🌱 Fibre Powder
🌈 Beetroot Powder
🥤 Sproud M*lk
🌀 The swirl is real! We’re introducing a handcrafted kefir swirl as a great visual signature for this shake - making it look as amazing as it tastes. Better start practicing… something exciting is coming 👀
This launch introduces:
🥛 Kefir
🌱 Fibre Powder
👉 All other ingredients are already in use across our menu.
This launch marks a shift:
We’re introducing Functional Shakes ahead of the traditional protein range. That means the category name is changing:
Protein Shakes → Functional Shakes (Smoothies in US).
With this launch, we’re also updating all abbreviations on The List.
It hurts, but the ❤️ is going away… and we’re replacing it with the size. This means every beverage will now clearly state its size upfront to minimize mistakes.
Example:
Before:
Now:
📌 Important: This update will go LIVE from Thursday morning. You might need to use the sync function on The List for the updated abbreviations to show.
👉 This update makes it crystal clear when making juices and helps reduce size errors across all stores.
🗓 4th Sept: Size abbreviations updates on The List
🗓 8th Sept : In-Store Training Begins and POS updates
🗓 17th Sept: Global Launch!
All procedures are now live on E-Campus.
(No Attensi modules this time!)
📌 All team members must complete the training before launch. Let’s see who nails the swirl and serves up the perfect Phat Joe!
📱 Each Juicer will be assigned a free product card for both products on the Joe App (make sure to create your Joe App account with the same email registered in WP2).
🚀 Let’s make this launch unforgettable. Trust your gut, stack your club, and show the world what JOE does best!
The Manager of each store is responsible of training each of their team members in the two new products. This includes:
Before any practical training can be carried out, following structures need to be set by the Manager:
If you experience any issues with the app or have additional questions, please use following link:
The Recipes for the new products are:
To ensure the best texture, it is recommended to keep prepped kefir chilled.
Kefir may be kept on the countertop, but it is essential to follow the 2, 3 or 4 hour rule.
*This product will not be available in Mid EU (France, Germany, Belgium, Netherlands)
The Recipes for the new products are:
To ensure the best texture, it is recommended to keep prepped kefir chilled.
Kefir may be kept on the countertop, but it is essential to follow the 2, 3 or 4 hour rule.
For the Phat Joe, no new prep procedures are introduced.
For the Trust Your Gut we prep:
WE DO IT BY FOLLOWING THESE STEPS:
The below print out versions can be printed, laminated and placed on the back-wall of the Stations.