At JOE & THE JUICE, we're already strong during lunch, and we offer two of the most popular morning products around: juice and coffee. Now, we're taking the next step.
With Capture the Morning, we're strengthening our food offering in the morning hours, introducing a new breakfast range designed to attract guests looking for a quick, convenient bite on their way to work. And when they come in for food, we believe they'll also grab a juice or coffee, that's the opportunity.
This is a key strategic focus for us as a company. The goal is to create higher traffic in the morning and get more Juicers on shift to support it.
With this launch, we're:
Your role in bringing these products to life is essential.
This training sets you up to know the products, move fast, and deliver the same great JOE experience from the very first order of the day. Let's capture the morning, and create some great mornings together!
Juice Station
All Cold Bowls are made on the Juice Station.
Swap Berry Compote for Kefir Chia in fridge drawer

Honey can be stored ambient on the counter top.

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We do it by following steps:
Shelf Life: 48 hours




This tool support in-store training by making learning clear and consistent.
Together, they help new Juicers build confidence and get up to speed faster.