“Kill the Queue” is a state of mind for everyone to always have behind the bar. It is a value that has been with us from the start, that began first as a competition between the stores but then quickly developed to become a core value for how we run a high performing operation. The mindset to have with this value is a constant drive that pushes us to handle the queue as fast as possible because we understand that the till is our most important station in the bar.

On a day-to-day basis, KTQ means that we handle the queue as fast as possible using our tools (XonShift & XonTill), regardless of how many Juicers are working. Within the KTQ mind-set lies the secret to how we are able to continuously create and handle an extensive flow of guests in our stores every day. Meaning whenever there is no queue, more guests are attracted to order at the store because ‘Kill the Queue’ ensures we don’t lose potential guests. Without KTQ, JOE & THE JUICE would not be able to compete with other food & beverage competitors.