Overview
The Joe app allows users to gain points through product purchases, loyalty cards and by unlocking different achievements. The app contains the entire Joe menu and allows users to customise their orders, save their favourites and easily reorder previous orders. There are 4 tier levels available: Grey, Purple, Yellow Gold & Pink Diamond. By unlocking different tiers the user is able to gain access to different benefits. The higher the tier level, the more lucrative the benefit. The achievements reward a range of actions, from simply signing up or adding a payment method through to visiting Joe stores in multiple cities. Points can be earned either by paying with the ‘Scan To Pay’ option which is done at the till, or by pre-ordering products through the app.
Sign up
When a guest wants to sign up for the app, it can be done via. email or Facebook. Both methods require the guest to fill in some simple information. Remember that no orders can be made before the payment card is setup. When signing up, the user will receive the first achievement to get started. If the guest forgets the password, type in the user email and further instructions will be forwarded to the email address.
Phone number first and then email validation to prevent fraud
Refer a friend
The user can get a free ginger shot by referring a friend to the app. It can be done either by letting the friend take a picture of the QR-code on the existing users ‘refer a friend code’, or by sending a link directly to your friend. Both methods will direct the friend to App Store where the download can be initiated. When the app is downloaded, both the existing and the new user will get a free ginger shot after first purchase.
Payment process
Guests will be able to pay for orders via their app QR code. The guest will simply scan the QR code on their app to fulfill payment & collect points. All digital loyalty cards will also be ready to use through the unique app QR code. Once a guest has placed their order and scanned their QR code, they will be shown a list of payment options that they must select:
- Pick between payment cards
- Pick between loyalty cards
- Pick between gift cards from JOE
Add payment cards
If a guest wants to swap between payment cards, just go to payment methods and choose ‘add new card’. There is also the possibility of adding a Company Credit Card to the profile. Then receipts will be designed in a more corporate look. When proceeding to payment, the guest can easily swap between the different payment cards.
Achievements
There are a range of achievements that the user can complete using the app. This will grow over time. These achievements will range from simple actions like signing up or adding credit card details to purchasing juices on consecutive days (streaks) or trying certain products. The achievements can be found in the profile section of the app. Here users can see which achievements they have already completed (coloured) and the ones they are yet to complete (white). If an achievement is partially coloured, this means the user has completed some of the achievement – this will be relevant on achievements where multiple visits or purchases are required for completion. Depending on the complexity of the achievement, the allocated points differ. These points can be found in the achievement section of the app.
Order history
The user can at all times view all details about the former orders in ‘order history’ which is located at the profile section of the app.
Inbox
The user can contact customer care if needed by creating a new message in the inbox. These messages can be normal questions and concerns or information about unsatisfying experiences, which customer care then will take care of.
Loyalty points history
The guest can at all times get a full overview of all points earned in the points history feature in the profile section.
Loyalty Cards
All the usual loyalty cards can be found in the ‘Buy Cards’ section of the Wallet. The wallet is the middle icon at the bottom. As well as the usual loyalty cards, the user can also buy limited edition loyalty cards. These will appear in the ‘Featured Cards’ section of the Wallet. Once a user has purchased a loyalty card, it can be found in the ‘My Cards’ section of the wallet. Use it by tapping the QR button in the bottom left of the dashboard and do ‘Scan to pay’ like it was a normal payment. If a user wants to purchase a loyalty card through the wallet section they tap the card they want to use and follow the instructions. The amount of items remaining on a purchased loyalty card is shown in the top right of a card.
Menu Overview
The app contains the entire Joe menu. The menu can be accessed by tapping the ‘order’ button in the lower section of the screen.
Customize products
When a product is chosen in the app, the user will be presented for the JOE’s add-ons. These are our 3 recommended extra toppings for that specific product. If the guest wants to make a personal customization, the customization list can be opened where ingredients can be removed and added.
Favourites
The user can save their favourites by tapping the heart icon on each product. Their favourites will then be stored in the favourites tab on the menu overview.
Re-order
The user can also access their order history if they want to re-order any products. This tab is also located on the menu overview. This function is suited for the app user who usually goes for the same products.
Bundles
The guest can also choose to purchase a bundle. A bundle is a special selection of combined products that offers the guest a saving about 20 %. The bundles are time-restricted to a specific period of the day in order to create higher activity in that certain period. The order will still appear as normal on the List and will only be viewed as ‘a bundle’ on the app.
Own Delivery (all markets except DK & NO)
When the app user choose “order now”, there will be two opportunities:
1) PICK UP: Choose pick up and the app user can place a pre-order they can pick-up at the designated App Wall in the selected store.
2) DELIVERY: Choose delivery and the app user can get the order delivered directly through the app. First they will have to type in information about how they want it delivered as well as the delivery address. Then they can place their order. When the order is placed, the app user can follow the courier’s journey on a map in order to estimate when the delivery will arrive just like a normal delivery service – now it all just happens in our own app! This also means that app users can pay with loyalty cards when making an order for delivery through the app. Though, they will still have to pay for the actual delivery provided by Uber Eats.
Tiers & Rewards
GREY A proxy of your commitment and ability to motivate our workforce to push the app! Our guest will receive a gift upon first purchase and commence their journey in our new Loyalty Program!
PURPLE: Guests who have spend more than 1.078 DKK on a yearly basis. The guest will receive a free treat for their coffee and be subject for multiple achievements through-out the year as we will try to encourage them towards a Yellow Gold.
YELLOW GOLD: Guests who have spend more than 6.469 DKK on a yearly basis. Aside from a reusable cup (bamboo) and a gift card for 10 items, our Yellow Gold guests will have the epic power to jump the line. This is heavily inspired by Fast Track on Airlines but is yet unseen in food and beverage. Jump the line is automatically handled by The List. The order will automatically go to the top so Pink Diamond is first priority, then Yellow Gold and then all other orders.
PINK DIAMOND: Guests who have spend more than 13.478 DKK on a yearly basis. These are our most frequent visiting guests who will be given a family card, exclusive merch and 5 coffees a month.
Get the full overview here:
Qualification Period
- The Qualification Period (1) is 12 months from sign-up date.
- In the 12 month qualification period, every purchase will earn you Tier Points.
- These Tier Points are used to determine what Tier Level status you have reached (Grey Cup, Purple Cup, Yellow Gold Cup, Pink Diamond Cup)
- The Tier Levels unlocks special rewards.
- After 12 months from the signup date, the Qualification Period (1) ends and a new Qualification Period (2) will start.
- In the new Qualification Period (2), the Tier Points are reset to “zero” again but the Tier Level status you have reached is kept for the new Qualification period (2).
- When Qualification Period (2) ends, Qualification Period (3) starts etc.
- In order to maintain your Tier Level status in Qualification Period (3), you need to earn Tier Level Points to that same Tier Level status or higher again.
- If you have not earned enough Tier Level Points, you will be demoted one Tier Level status down for the next Qualification Period.
- Every Qualification Period where you have not reach your current Tier Level status you will be demoted one Tier Level down.
